POCO mobile phones are a line of smartphones from a Chinese consumer electronics brand focused on delivering powerful performance and strong features at competitive prices. The POCO brand started in August 2018 as a sub-brand of Xiaomi but later became an independent brand in India in January 2020 and globally in November 2020 while still benefiting from Xiaomi’s manufacturing support and MIUI software platform.
📱 What POCO Is Known For
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Performance-oriented devices: POCO became popular with phones like the Pocophone F1, which offered high-end processors and fast performance at lower prices.
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Value for money: Many POCO models pack strong specs (like large displays, big batteries, and capable cameras) for mid-range budgets.
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Wide range lineup: The brand offers devices across different series — from affordable models to more powerful ones — catering to different user needs.
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Design philosophy: POCO’s motto is “Everything you need, nothing you don’t,” focusing on core features that matter to users rather than unnecessary extras.
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